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Setting Facebook campaign seems to be easy but especially at the beginning you can experience lack of the results you’ve expected. Let’s see, why is your Facebook campaign not successful and what can you do to improve the result.
Inactive social profiles
In order to get the best result out of your campaigns on Facebook or Instagram, you need to have profiles on those platforms. But only having profiles isn’t enough. You need to keep consistency in publishing to engage your audience because ads’ algorithm uses that engagement (among many other factors) during deciding who should see your ad. What’s more, people who decide to click your campaign and engage with ad material need to have something that will stop them on the profile for a little bit longer.
Set up publishing schedule and stick to it. If you have limited amount of time, let it be just 2-3 times a week but pay attention to upload content regularly, at similar time.
Your intuition probably whispers that the higher budget, the better results. In fact, it’s not true at all. While running campaigns on new business profile or after a longer break, you should use minimal budgets just to test your audience groups and advertising creations. To be honest, it’s worth doing even on big accounts with great results every time you introduce new campaign or new product. Increase your budget only when you’re sure your campaign brings results on testing period (and control the results all the time).
This mistake often starts when you start a new business but you didn’t have a chance to think who your real customer is. We often create services and products thinking about ourselves instead of other people. That’s always a good starting point but then we must think about other people needs and problems that we’re solving with our offer. At this point it may come out we’re creating for totally different group of people we thought at the beginning and this requires us changing our audience groups in running ads.
Basically running any ads online requires running test constantly. Test of copy, test of graphic, test of audience – this never ends. Even if you think you’re done with testing one creation, algorithm change happens or audience group runs out of engaged people and you need to start the process all over again. Never stop testing, even if you think your ads work great. They always can do better.
These were 4 most common mistakes while running Facebook Ads or Instagram Ads. We’re wishing you successful campaigns! And if you think you’d rather give this up to professionals – check out our social media ads and content offer.